Privacy policy

Last updated: August 17, 2025

'MANI Beauty, LLC (“MANI” “we,” “us,” “our”) is committed to safeguarding your privacy through our compliance with this Privacy Policy (“Policy”).

Please read this Policy carefully before use of manibeautybrand.com (our “Site”). This Policy governs our privacy practices with regard to information we may collect from you or information you may provide to us through your use of this Site, including our practices for using, maintaining, protecting, and disclosing such information. This Policy only governs our privacy practices with respect to information collected on this Site, not data that may be collected by any third party that may link to or be accessible from or on this Site. If you do not agree with our privacy policies and practices, do not use this Site. By accessing or using this Site, you agree to be bound by this Policy.

Additionally, this Policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please review the Policy periodically for updates.

1. INFORMATION WE COLLECT FROM YOU

Several types of information we collect from and about you include:

  • Information by which you may be personally identified, such as any identifier by which you may be contacted online or offline ("Personal Information").
  • Information about you that does not identify you personally (“Non-Personal Information”). Collection of Non-Personal Information is used to monitor Site effectiveness and to consider potential Site improvements.
  • Information about your internet connection, the equipment you use to access our Site, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you utilize the Site. Information collected automatically may include, without limitation, usage details such as the name of the Internet domain you used to access the Internet, pages visited on our Site, date and time you accessed our Site, IP addresses, and information collected through cookies.
  • From third parties, such as data aggregators and public databases. Information we may collect from third parties include but are not limited to your name, age, hobbies, postal address, income level, marital status and number of children, consumer and market research data, purchase behavior, and publicly observed data or activities, such as blogs, videos, internet postings, user-generated content, and in-store shopping behavior.

2. PERSONAL INFORMATION YOU PROVIDE TO US

By providing Personal Information to us, you consent to our collection and use of it, as described in this Policy.

(a) Public Forums. Your Personal Information may be available through chat rooms and other public forums on the Site if you post it there ("User Contributions''). If you delete your User Contributions from the Site, please note that copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. We do not and cannot control the actions of other Site users with whom you may choose to share your User Contributions. Accordingly, we cannot and do not guarantee that your User Contributions will not be viewed or retained by unauthorized persons. Your User Contributions are posted at your own risk.

(b) Restricted Access. To register for access to features or portions of the Site restricted to Registered Users, as defined in the Website Terms of Use (“Terms of Use”), we request that you provide certain Personal Information, which may include your name, age, date of birth, e-mail address, mailing address, home or mobile phone number, credit card information, information regarding your family or friends, as well as other demographic information.

(c) Special Requests. We may also request you to provide us with Personal Information when you enter a contest, sweepstakes, or special offers sponsored by us. In such cases, we will provide you with additional terms regarding the use and disclosure of your Personal Information provided to us for those purposes.

(d) Store Purchases. We collect the Personal Information you give us when placing an order for products or services from our Site.

3. INFORMATION AUTOMATIC DATA COLLECTION TECHNOLOGIES PROVIDE TO US

As you interact with our Site, we may use automatic data collection technologies to collect information about your equipment, browsing actions, and patterns to help us improve our Site to deliver to you an enhanced and more personalized consumer experience. The technologies we use for this automatic data collection may include:

  • Cookies. Cookies are small pieces of data we send to your web browser. You may adjust the settings on your browser to accept some or all cookies, or to alert you when cookies are sent. If you set your browser to reject cookies, you may still be able to use the Site, but your use may be limited as some parts of the Site may then be inaccessible or not function properly.
  • Web Beacons. Web beacons are small electronic files embedded in webpages or in e-mails that permit us to count users who have visited a webpage and to understand other related Site usage patterns. We may use web beacons to deliver or communicate with cookies or in e-mails to learn if messages have been opened, acted on, or forwarded. You may disable web beacons by rejecting cookies as described above.
  • Other Technologies. These may include browser plug-ins/add-ons or session variables passed from one webpage URL to another as you browse the Site.

4. INFORMATION THIRD PARTIES PROVIDE TO US

In addition to the financial information you may provide us, we may, from time to time, connect

electronically to your online bank, credit card and/or other online financial accounts to obtain account information from those third parties to provide you with the Services, as described in the Terms of Use (“Account Information”). We treat your Account Information as Personal Information.

5. USE AND DISCLOSURE OF INFORMATION COLLECTED

Subject to your ownership of the information, 'MANI Beauty is the sole owner of the information collected on or through the Site. All information we hold in reference to you is unavailable unless requested in writing, and except where required by law, we are not obligated to provide you this information. We may use or disclose information that we collect about you or that you provide to us, including any Personal Information, in our sole discretion as we believe reasonably necessary or appropriate to:

  • Contractors, service providers, suppliers, and other third parties we use to facilitate production of our Site Content or Services, as defined in our Terms of Use, or to support our business by providing other specific services. When you request such services, we share your Personal Information with these third parties to provide the services. Such third parties shall be required to maintain the confidentiality, security, and integrity of the Personal Information shared.
  • Buyer(s) or other successor(s) in the event of a merger, restructuring, reorganization, dissolution, or other sale or transfer of some or all of 'MANI Beauty assets, in which your information is among the assets transferred. We will not otherwise sell, share, transfer, rent or otherwise provide any Personal Information to others in ways different from what is disclosed in this Policy. We reserve the right to collect, disseminate, sell or otherwise disclose Non-Personal Information you’ve provided to us.
  • Confirm your identity and administer your participation in the Site, including, for instance, to permit you to use interactive features and other Services through the Site, to respond to correspondence from you, to deliver administrative notices to you, to resolve issues relating to your account, or to send messages you’ve requested and given permission to receive such as information we think may be of interest to you, newsletters, and e-mail and text marketing about our store, new products, and other updates, including Checkout Reminders triggered by webhooks. To see more on our text marketing policies, review our SMS/MMS Mobile Message Marketing Program Terms and Conditions. You may opt-out of receiving further communications from 'MANI Beauty by contacting us.
  • Facilitate market research, project planning, browser and operating system tracking, and to report aggregate statistics about our users, traffic patterns, attendance statistics, and related information to our sponsors, partners, and affiliates.
  • Enable third party network advertisers to serve advertisements and to evaluate and provide us with information about your use of the Site. We use remarketing services to advertise to previous Site visitors on third party websites and within their content as that content is transmitted across the Internet. Third party advertisers may utilize their own cookies, web beacons, and other similar technologies to collect or access information about you, including usage information, to provide you with interest-based advertising or other targeted content. Any information collected will be used in accordance with this Policy or the third parties’ privacy policy, which may provide you with choices to not have your information collected or used in this way. If you have any questions about such advertisements or targeted content, you should contact the responsible third party directly. You can usually set preferences for how third parties advertise to you by using the ad preferences page, or you can opt-out of interest-based advertising entirely by adjusting cookie settings or permanently using a browser plugin.
  • Detect, protect against, or otherwise address error or technical issues, security, and/or to carry out obligations or to enforce our rights in connection with any contracts entered into between you and us, including for billing and collection, and for investigations of potential violations of said contracts, in addition to cooperating and complying with any other court order, law, or legal process, including to respond to any government, regulatory, or law enforcement request relating to a criminal investigation or alleged illegal activity, such as intellectual property rights enforcement and fraud, or other activity that may expose us or you to legal liability.
  • Cooperate with other third parties to protect against imminent harm to the rights, property, or safety of 'MANI Beauty, Site users, or the public as required or permitted by law.
  • Be used in any other way as may be described when you provide the information and for any other purpose for which you have given your consent.

6. ACCESSING AND CORRECTING YOUR INFORMATION

We strive to provide you with choices regarding the control of Personal Information you provide to us. In addition to the various opt-out mechanisms permissible under this Policy, you can review, change, and update your Personal Information on the registration pages of the Site.

7. YOUR AND OUR ROLE IN PROTECTING YOUR INFORMATION

We take commercially reasonable precautions to secure your Personal Information from unauthorized access, use, and disclosure, but absolute security cannot be guaranteed. Any transmission of Personal Information is at your own risk. 'MANI Beauty shall not be liable for the transfer of any Personal Information resulting from circumvention of security measures on the Site, loss or distribution of data, the corruption of storage media, power failures, natural phenomena, riots, acts of vandalism, sabotage, terrorism or any other event beyond 'MANI Beauty’s control.

The safety and security of your information also depends on you. It is important for you to protect against unauthorized access to your computer and to the password we have given you (or you have chosen) for access to certain restricted areas of our Site. Keep your password confidential and be careful about sharing information in public areas of the Site.

Additionally, this Site may contain links to other sites that are not necessarily under our control. 'MANI Beauty is not responsible for the privacy practices of such other sites and encourages you to be aware of when you leave this Site and to read the privacy policies of each and every site that collects personally identifiable information.

8. ADDITIONAL RIGHTS AND CHOICES

This section supplements the other provisions of this Policy.

(a) Children Under 13 Years of Age. The Children's Online Privacy Protection Act of 1998 (“COPPA”) restricts the collection, use, and disclosure of Personal Information of children who are under the age of 13 ("children," “child”). COPPA also requires us to obtain verifiable consent from a child's parent or legal guardian (“parent(s)”) for certain collection, use, and disclosure of the child's Personal Information. It is our policy not to condition participation in our Site on a child’s disclosure of more Personal Information than is reasonably necessary to participate. We encourage parents to educate their children about safe internet use and to monitor their children's use of our Site.

Before we collect any Personal Information from a user, we require the user to specify his or her age. When a user indicates an age under 13, we obtain verifiable consent from a parent as required by law. For instance, we will send parents an e-mail when their child registers and enters a contest. Parents have 48 hours from receipt of notice to refuse their child’s registration. If the parent refuses or we learn we have collected or received Personal Information from a child without verification of parental consent, we delete that information. If we do not hear from the parent, we assume the parent has consented to the child’s registration. Other levels of verification may be implemented when a child participates in activities where the child’s Personal Information will be disclosed to other individuals or to the public. In such cases, we may require parents to provide credit card information, return a signed consent form by mail, or follow another means to provide verifiable consent.

Parents may contact us to review their child’s submitted Personal Information at any time, to require us to delete all Personal Information about their child, or to refuse the further collection or use of their child’s Personal Information. Parents have the right to consent to this Site’s collection and use of their child’s Personal Information while prohibiting disclosure of Personal Information to third parties that are not providing support for the internal operations of this Site.

If you believe we might have any information from or about a child under 13 without verified parental consent, please contact us. We reserve the right to make some or all portions of the Site unavailable to children.

(b) California Residents. California law may provide you with additional rights regarding our use of your Personal Information if you are a California resident. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/ccpa. California's "Shine the Light" law (Civil Code Section § 1798.83) also permits California residents to request from us certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

(c) Nevada Residents. Under Nevada Revised Statutes Chapter 603A, Nevada residents may submit to us a request to exercise their sale opt-out rights.

9. CHANGES TO OUR POLICY

Any changes we make to this Policy will be posted on manibeautybrand.com, effective immediately upon such posting. You are responsible for periodically reviewing this Policy to check for any changes as they shall be equally binding on you. Your continued use of this Site following the posting of the amended Policy will constitute your acceptance of and agreement to such changes.

We will use reasonable efforts to respond promptly to requests, questions, or concerns you may have regarding our use and disclosure of Personal Information about you. Except where required by law or any other contracts entered into between you and us, we cannot ensure a response to questions, comments, or requests regarding topics.

you, the customer, with a curated shopping experience (the "Services"). 'MANI is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wish list, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 13 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at customerservice@manibeautybrand.com